A couple of days back, I finished reading this book titled
“It happened in India”. There was a constant pressure on me to finish this book as soon as possible. To be fair, the book was interesting but I took my own time finishing it. I read a dozen pages at a time, finishing the book in about two weeks. Finally I am done with it and ready to pen a short review.
Who is Kishore Biyani? I had no clue before I read this book.
The name of the book “IT HAPPENED IN INDIA” is interpreted by software engineers (like me) as Information Technology (IT) happened in India! The cover of the book has its entire font in Caps and that does not help. Somewhere hidden between those lines is a line which reads
“The story of Pantaloon, Big Bazaar, Central and the great Indian consumer”. If not for this line, I would not have bought the book.
Kishore has changed the face of the Indian market with lavish outlets at prime locations. He has shown the Indian retail czars (if they did exist) how to pamper the consumer and make him reach for his wallet. With brands like Pantaloon, John Players … and retail outlets such as Big Bazaar, West End, Central he is one hell of a CEO.
A boy from an ordinary middle class family who has made it big is a motivating story for people like me. Not many people have seen life as much as Mr. Kishore Biyani. The book gives a skeletal description of what he has done and how he has done it. His style of business defies convention. A lot can be said about his character by reading this book. His reliance on gut instinct, appetite to take high risk and his enthusiasm is commendable. The book throws glimpses of board room decision making. It is interesting to read the way some of the most important decisions were made.
Despite all the difficulties, all the frustrations, there is a joy in having done something as well as you could and better than others thought you could.
- J R D TATA
The above quote is not just motivating but is the invisible thread in the book. Our country needs people like Kishore to defy convention, constantly reinvent business and create wealth.
This book is not an autobiography, priced at Rs.99. Yes, definitely value for money!
“It happened in India”. There was a constant pressure on me to finish this book as soon as possible. To be fair, the book was interesting but I took my own time finishing it. I read a dozen pages at a time, finishing the book in about two weeks. Finally I am done with it and ready to pen a short review.
Who is Kishore Biyani? I had no clue before I read this book.
The name of the book “IT HAPPENED IN INDIA” is interpreted by software engineers (like me) as Information Technology (IT) happened in India! The cover of the book has its entire font in Caps and that does not help. Somewhere hidden between those lines is a line which reads
“The story of Pantaloon, Big Bazaar, Central and the great Indian consumer”. If not for this line, I would not have bought the book.
Kishore has changed the face of the Indian market with lavish outlets at prime locations. He has shown the Indian retail czars (if they did exist) how to pamper the consumer and make him reach for his wallet. With brands like Pantaloon, John Players … and retail outlets such as Big Bazaar, West End, Central he is one hell of a CEO.
A boy from an ordinary middle class family who has made it big is a motivating story for people like me. Not many people have seen life as much as Mr. Kishore Biyani. The book gives a skeletal description of what he has done and how he has done it. His style of business defies convention. A lot can be said about his character by reading this book. His reliance on gut instinct, appetite to take high risk and his enthusiasm is commendable. The book throws glimpses of board room decision making. It is interesting to read the way some of the most important decisions were made.
Despite all the difficulties, all the frustrations, there is a joy in having done something as well as you could and better than others thought you could.
- J R D TATA
The above quote is not just motivating but is the invisible thread in the book. Our country needs people like Kishore to defy convention, constantly reinvent business and create wealth.
This book is not an autobiography, priced at Rs.99. Yes, definitely value for money!
3 comments:
Ram, good reviews...worth the read...could relate to JRD tata's statement very well...picking it up as an onliner :)
will buy 1 asap.
long since i got hooked !!
hey did u read latest books by chidambaram and amartya sen?
read them if u havent, and please post ur review.
Hey Thanks Adrija...
Thanks Adi.. Will try reading the book u mentioned. would help if u give some more details.
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